Mobile Analytics: Why does it matter?

Mobile Analytics:

What does it mean and why does it matter?

Mobile Analytics is a fancy word for detailed reporting, and Brilliant Mobile has it built into every part of its platform.

Its important because you want to know what is working and what isn't. You want to be able to test different messages and see what gets the best response. The Boss loves it because it justifies the bottom line, and gives a great Return on Investment!

Agencies LOVE Analytics, as they prove what they do Works! And we give them all the juicy analytics that their wonderful bean counters want! Isn't it great to make people happy?

Speaking about happy, now that you are getting into the Mobile Space, these numbers should make you happy!

• 6.1 trillion text messages sent in 2010

• 975 million mobile web users expected by 2012

• Mobile phones to overtake PCs for web surfing by 2013

• 80% mobile websites attract global audience

• 7.3 million mobile phone users shop via mobile monthly

• Mobile Commerce In The US To Reach $4.9 Billion This Year, Up From Just $363M In 2008
  

• Mobile shopping will balloon to $119B by 2015 (those are Billion with a B)

• Half of adult text’ers send and receive 10 text messages daily, with a 94% immediate open rate

• 35% of Smartphone Owners Use Apps Before Getting Out of Bed
  

• Mobile ad revenues to hit $3.5 Billion this year, $24 Billion by 2015

• Only 4.8% of U.S. retailers have mobile-optimized Web sites, are you one of them?
  

Be ahead of the curve! Let Brilliant Mobile make you look even More Brilliant to the Boss!

Posted in: Brilliant Mobile Features