Restaurants use Mobile Marketing to increase Sales

Increase Restaurant Sales by Going Mobile

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t is not new that consumers and restaurant patrons order food especially pizza online. But how about ordering food from your cell phones and have it delivered or you pick up at the nearest location. That is what many independent and quick service restaurants are now offering to consumers. Apart from the ability to order food from their landline phones, smart restaurant owners are also using mobile or cell phone marketing to engage their patrons, acquire new ones and promote their business. These free or inexpensive way of marketing is now revolutionizing the way businesses interact and market to consumers.

Results of Mobile Marketing: Let us look at some examples; Walter Payton Roundhouse in Aurora, Illinois send out weekly text messages to their patrons. Tonight & Sat @ the Roundhouse.. Comedy w/ Bob Jay! Doors @ 7PM. Cover $15. Tonight live band No Direction, Sat w/ Reckless! Doors @10PM/Cover $7. 21+ . This simple messages reminds their patrons about the event and deliver exciting sales results. How about The Taco Maker, a Taco chain that utilize mobile marketing techniques to launch their new Burrito wrap and got a 21% increase in average store sales.

There are over 283 Million cell phones in the United States according to Mobile Marketing Association(MMA). With over 95% of these cell phones capable of sending and receiving text messages. People always have their cell phone with them. In fact according to a recent survey, consumers will rather leave their wallet at home than forget their cell phones. This makes the cell phone a natural option to reach patrons anywhere and anytime.

Text In Or Touch in Your Order Working with several mobile marketing companies to provide cell phone or mobile phone ordering, restaurants are taking convenience to another level. Several companies like Burger king, McDonald, Subway, Pizza Hut and PaPa John all allow cell phone users to order burger and pizza and have it delivered or picked up at the nearest store location. It so easy and convenient that using basic text messages, patrons can text in their order in and have it delivered. Cell phone users can also use their cell phones to go to a mobile website, pick an order, pay with their credit card and receive notification when the order will be ready. Since many people now have smart phones like the iphone, consumers can now order with a touch on the iphone burgers , fries and pizzas and have it delivered......

Excerpts from an article in: Food & Beverage Today

Brilliant Mobile is positioned to help Restaurant owners drive more traffic into their stores. By simply offering their customers a chance to receive special discounts, be the first to know what's on the new menu, or get VIP invites to important events, customers will gladly text in to join their Mobile Club.

Once a member, they will receive messages at the exact moment that the Restauranteur sends it! And since most everyone carries their phone where ever they go, that incentive will reach them instantly! With up to 95% instant open rate, your call to action will have a big impact on your loyal followers!

Packages start at only $49.99/mo, which is a fraction of the cost of most other advertising options available. The key is to promote it, which is easy and cost efficient! In the restaurant you can do this with a simple Sign on the door, on Table Tents, and a sticker on the Menu. You can also promote it in your email newsletters, websites, and even tagging it into traditional advertising, that you already get results from.

Texting or Mobile Marketing is also a great way to track R.O.I. as you can quickly test your messages to see which get a better response. If the place is slow one afternoon, send a text that says "FREE dessert with every entree tonight" or "Live Band playing tonight! Show your cell for your first drink for free!" or "Ladies Night, bring your friend for a BOGO appetizer!" Your customers will receive that and have one decision to make... and your offer just made that decision easier!

To see how this works, text DEMO1 to 88500, and see for yourself!

Posted in: Case Studies,How to use Mobile Marketing