Quick Response (QR) Codes
QR codes are the funny looking boxes that you are starting to see everywhere! QR codes can be integrated into both traditional and interactive marketing campaigns, giving smart phone users instant access to a Mobile URL, a Web form, a PDF or a Mobile Contest.
Media where QR codes have been deployed include: billboard ads, guerilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.
QR codes give marketers the ability to measure response rates with a high degree of precision allowing for easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets. When participants scan the codes with a smart phone, we can gather what kind of phone was used, when and where they did so, but it does not give "implied consent" so you are not capturing their mobile number or permission to market back to them.
QR 2 Text
This innovative feature is a HUGE break-through in technology, as when the code is scanned, it opens the SMS message and fills in the code. When the participant presses SEND, they are giving what the carriers consider, IMPLIED CONSENT, so we may capture their cell phone number and text back to them.
QR 2 MOBI
This is a standard QR code feature, which can deliver your audience to your Brilliant MOBI site within seconds. Quite magical! Brilliant Mobile gives you unlimited QR 2 MOBI codes, so you can track the R.O.I. of each media source you employ. Find out which is most sticky; your Facebook page, your website, an email campaign, your ad in your Industry rag, a brochure, a TV commercial, a radio promotion (shown on the station's website, or by keyword) or cross-promotional direct mail/postcard mailing. Find out what works and what doesn't. Change your call to action on the fly, tweak your compelling offer, make them an offer they can't refuse.... ;)
This is a unique feature that allows you to post a QR code, that when scanned, asks the participant for their email address. Then immediately emails the PDF associated with that QR code directly to their email inbox. No need to Print, Mail or remember to follow-up. A great Sales and Trade-show tool that will save your organization thousands of dollars in printing and mailing costs. Plus makes your sales team seem uber efficient, when the email arrives before they leave the appointment or trade-show booth.
QR 2 WIN
This is a unique feature that allows you to host a Mobile Contest, and by setting the perimeters on the backend, you can deliver a Winning, Losing or Try again message to each participant based on the metrics we set in place.
