2009 Mobile Marketer of the Year

Another Brilliant Idea helped Kawasaki win a 2009 Mobile Marketer Award!

Kawasaki, Gilt Groupe tie for fifth place: 2009 Mobile Marketer of the Year

The power sports industry faced an extremely challenging 2009. The economic meltdown and credit crisis, beginning in fall 2008, dealt a double blow to the industry.

Not only were consumers spending less, especially on non-essential items such as motorcycles and ATVs, but those who did want to buy faced an increasingly difficult time securing financing. Indeed, upwards of 75 percent of power sports unit purchases are financed.

The result? The industry saw an overall sales decline of more than 40 percent from the prior year.

Amidst this dramatic sales decline, Kawasaki sought to build sales for itself and their dealers, and ideally grow market share – their primary overall marketing objective.

Objectives
Kawasaki’s objective was to drive overall unit sales at retail dealerships and to capture more than its fair share of power sports unit purchases during the program window.

Strategies
Kawasaki was very focused on engaging power sports enthusiasts with an exciting and compelling offer.
The company wanted to drive traffic to participating dealerships and reward customers with meaningful incentives.

Additionally, Kawasaki aimed to capture a qualified mobile database of power sports enthusiasts for future efforts.



To read more, click: http://www.mobilemarketer.com/cms/news/advertising/5043.html

Posted in: Client Testimonial,How to use Mobile Marketing