Books - A Promotional Product

Super Bowl Champions and the Power of Books...

Early this season, Drew Brees, quarterback of the New Orleans Saints, gave each member of his team a copy of the book Finish Strong by Dan Green including a Promo-Page with his personal message. Inspired by this customized book, the team adopted Finish Strong as their battle cry. To fully connect the book's message to the team, Finish Strong t-shirts were designed and distributed exclusively in New Orleans with proceeds supporting Drew's foundation. The shirts became the fastest selling Saints apparel item in New Orleans retail history - prior to the game over 40,000 units had been sold.

Following their win of the NFC championship game Drew's quote from the trophy presentation was, "Now we need to Finish Strong in Miami".... and that's exactly what they did!

There is a passion about the "power of books" as promotional products! Companies can use books to reinforce their messages and communicate with their customers and employees. The New Orleans Saints recognized the power of books and look where it took them...where can books take you and your customers? Think about it. And... Go Saints!! :) Mary

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