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Thursday, October 20, 2011
Thursday, September 15, 2011
Is Developing a Mobile App Worth the Cost?
The Reach Of Different Mobile Channelspartial article from: February 24, 2011 by Aaron Maxwell, Mashable BusinessFrom a pure “how many prospects can I reach” perspective, the best mobile marketing tool is text messaging. About 68% percent of American cell phone subscribers sent a text message in late 2010, according to comScore’s mobile market share report.Of course, you can do things with apps and websites that you can’t do with SMS. So how many people can you reach with an app? And how many with a mobile website?For mobile websites, it’s easy. The best indicator is how many people actually browse the web on their mobile phones. As of late 2010,...
Wednesday, August 17, 2011
Authors: Promote & Sell Books on Mobile
Rex Pickett, Award-winning Author of Sideways and Vertical, teams with Brilliant Mobile to Promote & Sell his books
Brilliant Mobile helps Authors gather a list of raving fans, then helps them continue the conversation all the way to the sale!
Since e-books are taking the publishing industry by storm, Brilliant MOBI sites (mobile websites that make it easy for smartphone owners to access the author's information 24/7) focus on giving the fans (and the authors) what they want: a taste of the book, direct links to get to know the author, alerts on public appearances, VIP invitations, a chance to WIN some goodies, and an easy way to BUY the...
